“Analisis Promosi Offline yang Dimediasi Insentif Aktivitas Marketing Terhadap Keputusan Pembelian Analysis of Offline Promotion Mediated by Marketing Activity Incentives on Purchasing Decisions”, EBBANK, vol. 14, no. 1, Jan 2024, Diakses: Agu 10, 2026. Tersedia pada: https://journal.unmaha.ac.id/index.php/ebbank/article/view/591