“Analisis Promosi Offline yang Dimediasi Insentif Aktivitas Marketing Terhadap Keputusan Pembelian Analysis of Offline Promotion Mediated by Marketing Activity Incentives on Purchasing Decisions” (2024) EBBANK : Jurnal Ekonomi Bisnis dan Perbankan, 14(1). Tersedia pada: https://journal.unmaha.ac.id/index.php/ebbank/article/view/591 (Diakses: 9 Oktober 2026).