Pengaruh Citra Merek, Harga dan Kualitas Produk terhadap Keputusan Pembelian yang Dimediasi Minat Beli pada UMKM Warung Lesehan Yu Siti The Effect of Brand Image, Price, and Product Quality on Purchase Decisions Mediated by Purchase Intention at the MSME. EBBANK : Jurnal Ekonomi Bisnis dan Perbankan, v. 15, n. 1, 1 Jan2025.